Persona Reading Notes Michael Wojcik

These are my notes for the WRA 415 Persona readings (Week 4).

Maxwell & Schulman, “Personified Segmentation”

Ford, “Creating Quality Personas”

Quesenbery, “Putting Personas to Work”

Calabria, “An Introduction to Personas”

Masten & Plowman, “Digital Ethnography”

Exactitudes